Author: Andrew Cook

As an entrepreneur, you may be the only person working on your business. And, without someone else to bounce ideas off of, it can get lonely. One way you can get the support you need is by finding the right business mentors. In this blog...

If you’ve ever taken the leap of starting your own business, you’ve likely experienced an emotional rollercoaster. Your business seems like it’s going well, and you’re on a high one moment. Then you encounter a setback, and you feel low the next moment. And, this...

Cash burn rate is a term startups need to know. It basically shows the average monthly costs or the rate at which your cash is being spent. Why is it important? Because it measures how fast your company is spending the available cash; it helps...

Cashflow. We all have to deal with and manage it, so why is it, that only a few of us can actually do it consistently? Since this is such an important topic for entrepreneurs, we want to start a discussion this week with some tips...

Ready to close your investment round? Five23 can help you close your investment round, no matter what stage.   Built for Startups Since our launch in early 2016, our focus has been you: The Startup. The goal of Five23 is to allow Startups and investors to have a better...

Over the years, we have had the opportunity to speak with a multitude of entrepreneurs. During our conversations, we inadvertently begin to ask them the same questions. One of the most important ones we ask them is, “What is the biggest challenge facing your business.”....

Customer Acquisition Cost is one of the most important metrics a startup can use. Here is a detailed guide to help you leverage it. Customer Acquisition Cost (CAC) "is the cost associated in convincing a customer to buy a product/service." Using CAC as a health and growth metric...

If a startup wishes to become successful and profitable, they must be able to realize some form of revenue. For the majority of service-based startups, this revenue comes from a subscription based model. When customers are paying for a service on a monthly basis, the revenue...

Having trouble finding venture firms that write you back? You are not alone. When raising venture capital, it is common to reach out to over 100 venture firms. On average, about 10 of these venture firms will email you back; and even fewer will actually...

Have you ever been asked for your traction as a company? Whether it be for your upcoming board meeting or to appease potential investors; Five23 has identified five startup metrics that will give you that needed boost and show your startup’s traction. Not only will...