Author: Andrew Cook

Learning to read financial documents is one thing, but learning to use them as tools to guide the business and ultimately communicate clearly to 100+ investors has shown many entrepreneurs just how nuanced non-GAAP startup companies can be. In this post I’ll walk through the...

It’s that time of year again, time to start thinking about how you will grow your business in this new year. Get Finances in Order The first step in planning is to look back at your business’ financial performance for the year. If you have an accounting...

Cash burn rate is a term startups need to know. It basically shows the average monthly costs or the rate at which your cash is being spent. Why is it important? Because it measures how fast your company is spending the available cash; it helps...

Ready to close your investment round? Five23 can help you close your investment round, no matter what stage. Built for StartupsSince our launch in early 2016, our focus has been you: The Startup. The goal of Five23 is to allow Startups and investors to have a better...

Over the years, we have had the opportunity to speak with a multitude of entrepreneurs. During our conversations, we inadvertently begin to ask them the same questions. One of the most important ones we ask them is, “What is the biggest challenge facing your business.”....

Customer Acquisition Cost is one of the most important metrics a startup can use. Here is a detailed guide to help you leverage it. Customer Acquisition Cost (CAC) "is the cost associated in convincing a customer to buy a product/service." Using CAC as a health and growth metric...

If a startup wishes to become successful and profitable, they must be able to realize some form of revenue.For the majority of service-based startups, this revenue comes from a subscription based model. When customers are paying for a service on a monthly basis, the revenue...