Author: Andrew Cook

Over the years, we have had the opportunity to speak with a multitude of entrepreneurs. During our conversations, we inadvertently begin to ask them the same questions. One of the most important ones we ask them is, “What is the biggest challenge facing your business.”....

When a startup begins to raise venture capital, the last thing on their mind is the thought of an investor destroying their startup. Though it is rare, and in the majority of cases is not on purpose, it does happen; and you as an entrepreneur...

Customer Acquisition Cost is one of the most important metrics a startup can use. Here is a detailed guide to help you leverage it. Customer Acquisition Cost (CAC) "is the cost associated in convincing a customer to buy a product/service." Using CAC as a health and growth metric...

If a startup wishes to become successful and profitable, they must be able to realize some form of revenue.For the majority of service-based startups, this revenue comes from a subscription based model. When customers are paying for a service on a monthly basis, the revenue...

Having trouble finding venture firms that write you back? You are not alone. When raising venture capital, it is common to reach out to over 100 venture firms. On average, about 10 of these venture firms will email you back; and even fewer will actually...

Have you ever been asked for your traction as a company? Whether it be for your upcoming board meeting or to appease potential investors; Five23 has identified five startup metrics that will give you that needed boost and show your startup’s traction. Not only will...

When established companies are purchased, finding the value of the business is particularly easy. The buyer can use the historical cash flow of the business to determine what the total value of the business is on a yearly scale. From there, this number is factored...